We launched The Reasonable Adjustment in late July 2025, so this is a short, sharp report on what happened next. The stats below come from two places, Plausible (on-site behaviour) and Google Search Console (search visibility).
Happy New Year. Thanks for reading, sharing, and keeping us honest. Here’s hoping 2026 is productive and relatively unproblematic.
Contents
- At a glance
- What these stats are (and are not)
- On-site traffic and engagement (Plausible)
- What people read
- Downloads, clicks, and forms
- Google Search growth (Search Console)
- Top pages and queries in Google
- Data notes
At a glance
On-site (Plausible, 2025)
- Unique visitors: 1,374
- Visits (sessions): 1,681
- Pageviews: 11,188
- Pages per visit: 6.66
- Average visit duration: 3m 25s
- Bounce rate: 31.27%
Search (Google Search Console, Jul 24 to Dec 30, 2025)
- Clicks: 597
- Impressions: 39,627
- CTR: 1.51%
- Average position: 10.78
Last 28 days (Search Console, Dec 3 to Dec 30, 2025)
- Clicks: 234 (about 39% of all 2025 clicks in a 28-day slice)
- Impressions: 21,376 (about 54% of all 2025 impressions in a 28-day slice)
- CTR: 1.09%
- Average position: 9.02
What these stats are (and are not)
- Plausible shows what happened on the site, but privacy tools can undercount or mis-attribute traffic.
- Search Console shows Google Search performance only. It does not include direct visits, social, referrals, or other search engines.
- Some “perfect-looking” months can happen in privacy-friendly analytics, especially when you are actively building, testing, or getting repeat visits via VPNs.
On-site traffic and engagement (Plausible)
Monthly breakdown (Jul to Dec 2025)
| Month | Visitors | Visits | Pageviews | Pages per visit | Bounce rate | Avg visit duration |
|---|---|---|---|---|---|---|
| Jul 2025 | 164 | 232 | 1,071 | 4.62 | 49% | 5m 57s |
| Aug 2025 | 207 | 309 | 3,245 | 10.50 | 0% | 3m 58s |
| Sep 2025 | 238 | 324 | 3,504 | 10.86 | 0% | 4m 02s |
| Oct 2025 | 192 | 223 | 2,192 | 9.83 | 8% | 3m 35s |
| Nov 2025 | 228 | 233 | 510 | 2.19 | 61% | 1m 44s |
| Dec 2025 | 345 | 360 | 666 | 1.85 | 70% | 1m 45s |
Note: August and September show unusually “perfect” engagement (0% bounce, 10+ pages per visit). Treat those months as distorted by tracking differences, repeat internal testing, or atypical traffic sources.
Where visitors came from (Plausible)
- Direct: 1,228 visitors
- Organic search: 129 visitors
- Organic social: 19 visitors
- Referral: 5 visitors
Named sources (top)
- Google: 103 visitors
- chatgpt.com: 22 visitors
- LinkedIn: 13 visitors
- whatdotheyknow.com: 4 visitors
Devices (Plausible)
- Mobile: 701 visitors
- Desktop: 661 visitors
- Tablet: 9 visitors
Countries (Plausible, top)
- United Kingdom: 1,044 visitors
- United States: 131 visitors
- “Anonymous” VPN Service: 56 visitors
What people read
Top landing pages (where sessions started)
These are the pages people most commonly entered the site through, excluding the homepage.
- Zookies Review: FIND ZKS T23
- Articles category
- Strain Spotlight: Curaleaf Lavender Cake
- The Xandemic: Xanax, SoundCloud, Addiction
- Posts index
- NHS Pharmacy, GP Reception, Privacy
- UK Medical Cannabis Delivery: How providers fail patients
- Reckful: Life, legacy, tragedy
- UK Medical Cannabis Travel
- Police and medical cannabis patients (UK)
Deep reads (highest time on page, with 10+ visitors)
These were the posts where readers stayed the longest on average.
- Robson Laidler whistleblowing update (Sept 2025) (avg 10m 08s)
- TRJ Public Funding Accountability (avg 8m 18s)
- NPA SRA allegation response failure (avg 7m 02s)
- NPA: SAR refusal, no reply threats, network logs (avg 6m 37s)
- RIP Charlie Kirk: email rejected by 3:57pm (avg 4m 56s)
- Comments disabled during scrutiny (avg 4m 27s)
Casefile usage
The TRJ hub continued to function as intended, readers used it as a navigation point rather than a single post: Casefile: The Recruitment Junction.
Downloads, clicks, and forms
These are “intent” actions, the stuff people do when they are not just scrolling.
| Event | Unique users | Total events |
|---|---|---|
| Age Gate Confirmed | 83 | 89 |
| Outbound Link Click | 52 | 113 |
| File Download | 19 | 73 |
| WP Form Completions | 16 | 23 |
| 404 hits | 16 | 21 |
Google Search growth (Search Console)
Totals (Jul 24 to Dec 30, 2025)
- Clicks: 597
- Impressions: 39,627
- CTR: 1.51%
- Average position: 10.78
- Distinct queries with impressions: 797
- Distinct pages with impressions: 688
Search growth by month (clicks and impressions)
| Month | Clicks | Impressions |
|---|---|---|
| Jul 2025 (partial) | 10 | 89 |
| Aug 2025 | 34 | 520 |
| Sep 2025 | 92 | 905 |
| Oct 2025 | 79 | 4,270 |
| Nov 2025 | 134 | 11,449 |
| Dec 2025 | 248 | 22,394 |
December did most of the heavy lifting for visibility, with 248 clicks and 22,394 impressions, which is about 42% of all 2025 clicks and 57% of all 2025 impressions.
Where search visibility came from
Countries (GSC, clicks)
- United Kingdom: 476 clicks, 16,114 impressions, CTR 2.95%, avg position 11.28
- United States: 36 clicks, 13,823 impressions, CTR 0.26%, avg position 9.17
Devices (GSC, clicks)
- Mobile: 382 clicks, avg position 7.88
- Desktop: 204 clicks, avg position 13.25
- Tablet: 11 clicks, avg position 8.78
Top pages and queries in Google
Top pages by Google clicks (2025 window)
| Page | Clicks | Impressions | CTR | Avg position |
|---|---|---|---|---|
| Zookies Review: FIND ZKS T23 | 64 | 1,452 | 4.41% | 7.80 |
| Strain Spotlight: Curaleaf Lavender Cake | 36 | 1,974 | 1.82% | 8.54 |
| The Xandemic: Xanax, SoundCloud, Addiction | 33 | 6,712 | 0.49% | 6.51 |
| Reckful: Life, legacy, tragedy | 18 | 2,712 | 0.66% | 6.95 |
| Police and medical cannabis patients (UK) | 17 | 418 | 4.07% | 4.97 |
Top queries by Google clicks (2025 window)
| Query | Clicks | Impressions | CTR | Avg position |
|---|---|---|---|---|
| xandemic | 20 | 2,497 | 0.8% | 5.40 |
| lavender cake strain | 12 | 907 | 1.32% | 9.27 |
| find zookies | 5 | 100 | 5% | 6.96 |
| xandemic meaning | 4 | 941 | 0.43% | 7.16 |
| the xandemic | 4 | 100 | 4% | 6.05 |
A small but real traffic source: ChatGPT
In 2025, Plausible logged 22 visitors arriving from chatgpt.com. It is not the main driver, but it is a real referrer in the mix.
Data notes
- Plausible is privacy-friendly and can undercount when scripts are blocked. It can also mis-attribute referrers as “Direct”.
- Search Console is the cleanest view of Google Search, but it does not represent total site traffic.
- Some metrics can look strange month-to-month in small datasets. The trend matters more than any single month.
Author: Kieron JH, Founder, The Reasonable Adjustment
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